F I R S TP R E V9 4NEXTLAST

Billboard, South of Market
This large billboard is probably not how McDonalds would choose to commemorate their anniversary. In 1977 a group naming themselves the Billboard Liberation Front first started 'improving' outdoor ads with what they felt were more honest headlines. A cigarette billboard "I'm realistic, I only smoke Facts" became "I'm real sick, I only smoke Facts" with a huge arrow pointing to the Surgeon General's warning. Since then the underground group has modified billboards for cosmetics, fast food, dot-coms, and even the Governor, whose recent ad ended up being endorsed by 'Citizens Against Killer Robots'.
[ MAP H-15 ]